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Toto Wolff Preparing to Divest Shareholding Valuing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has led Mercedes to record-breaking success in Formula 1

Toto Wolff is in final negotiations to offload part of his shareholding in the Mercedes F1 outfit.

The deal values Mercedes at £4.6 billion – a record for a Formula 1 squad – following the McLaren team was appraised at £3.5 billion in an adjustment to ownership structure in September.

The Austrian executive, who owns a 33% stake of the Mercedes F1 operation, would sell a shareholding in the region of five percent.

Wolff, aged 53 would stay on as team principal and CEO should the deal proceed.

Ownership Structure

Remaining partners in Mercedes F1 are Mercedes-Benz and chemicals giant Ineos, who each also own one-third of the enterprise.

A Mercedes spokesperson said: "We are providing no comment on this. The management structure of Mercedes F1 will remain unaltered, and each shareholder are dedicated to the ongoing success of the brand in Formula One."

Valuation Increase

This arrangement signifies a substantial rise in value of the Mercedes team since Ineos bought its share for £208m in 2022.

This surge demonstrates the expansion in market values of F1 teams recently due to the growing popularity of the sport globally.

This was also seen in the success of the F1 movie featuring Hollywood star Brad Pitt, which was released in summer 2023 and earned more than $630m (£458m) at the box office.

The film represents Pitt's most successful film and the most successful sports movie ever released.

Present Performance

Mercedes are runner-up in the constructors' championship, behind McLaren Racing, with three Grands Prix left in the current championship.

Their lead driver British driver George Russell has secured victory in 2 of the 21 grands prix so far and is in fourth place in the individual standings after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes won a record eight consecutive team titles and seven driver championships, six won by Lewis Hamilton and one by Nico Rosberg, between 2014 to 2021.

By

Dillon Perry

A tech journalist and innovation strategist with over a decade of experience covering emerging technologies and digital trends.

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